About Me
Hi, I’m Jimmy. I help clients to take their ideas to world-class digital products.
Background
My passion for art began in Year 8 when I attended a weekend art course. Although I only took it for three years, it sparked a lifelong interest. In my spare time, I continued honing my skills, picking up color theory, shadow, highlight, and depth of field.
I always knew I wanted to pursue design as a career. In college, I earned several recognitions—winning the Kimberley-Clark pattern design award and having multiple artworks featured on the college walls and in its magazine—which affirmed my path.
Early Career
I was fortunate to start my career in digital design during the dot-com boom and the iconic era of Apple’s design revival when Steve Jobs returned to leadership. My first job was as a web designer at a small advertising agency called The White Agency in Balmain, where I built foundational skills in web design, HTML, and CSS.
Since then, I’ve worked across several industries, including advertising, telecommunications, and government.
Over the years, my toolkit has evolved from Photoshop, Flash animation, and art direction to UI and UX design. Looking back, the core reason clients hire me remains the same: my ability to articulate client's ideas and turn it into digital products.
For instance, while working with Heven - an investment firm focused on social impact - I helped bring their concept of "Heaven on Earth" to life using cloud animations and visual design. In today's world of AI and automated templates, genuine storytelling is what truly inspires people and communicates real value; without it, design is just an empty shell.
Beyond Design
Outside of work, I spend my time with my wife and two daughters, or traveling. On weekends, you’ll usually find me hiking, at the gym, or enjoying a local cafe or library.
I’m always open to discussing design or new projects over coffee. Let’s bring your idea to life!
Core Toolkit
- Visual Design: UI design for websites & apps, typography, brand identity, responsive layouts
- Technical & Tools: Figma, Webflow, HTML, CSS, WordPress
- Problem Solving: Empathy-driven user research, wireframing, UX strategy
